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How to increase your online presence

Online presence is crucial for every business today, even for those who don’t conduct business online. Your online presence increases accessibility to your business and supports brand awareness, audience building, and other marketing efforts—all of which lead to more customers and business growth. Three areas that contribute to your online presence are your website, online directories, and social media. This post will go over how to increase your online presence in these three areas, no matter what stage of digital

Global Automative Market Grows to $600 billion

Today, most marketers understand that there is a difference between inbound and outbound marketing. Inbound focuses on engaging with an audience in a friendly, helpful way, while outbound deals in launching messages broadly outward and actively pursuing leads. But there wasn’t always a clear divide between these two marketing strategies. In fact, once upon a time, there was just marketing – no inbound and no outbound. Marketing consisted of cold calls, trade show tables and passed-around pamphlets. It was a one-way conversation:

Human Resources Tips for Multinational Companies

No person is an island, and no business exists in isolation. Even if your business is a purely virtual enterprise that operates solely on the Internet, it is still part of a community. You have an office or a storefront in a particular place, you buy your electricity and your water and your utilities from a particular company or government, you live and work in a particular town or city. We are all part of communities larger than ourselves, and