No person is an island, and no business exists in isolation. Even if your business is a purely virtual enterprise that operates solely on the Internet, it is still part of a community. You have an office or a storefront in a particular place, you buy your electricity and your water and your utilities from a particular company or government, you live and work in a particular town or city. We are all part of communities larger than ourselves, and being involved with that community is important. Read on to learn about ways you can benefit your community in a way that also benefits your business.
For local businesses, the community is a critical component of their success. Retailers and restaurants understand this implicitly, of course, and even those businesses focused more on the wider world still have a considerable attachment to the place or places in which they operate.