Technology

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Global Automative Market Grows to $600 billion

Today, most marketers understand that there is a difference between inbound and outbound marketing. Inbound focuses on engaging with an audience in a friendly, helpful way, while outbound deals in launching messages broadly outward and actively pursuing leads. But there wasn’t always a clear divide between these two marketing strategies. In fact, once upon a time, there was just marketing – no inbound and no outbound. Marketing consisted of cold calls, trade show tables and passed-around pamphlets. It was a one-way conversation: