SEO

SEO vs. PPC: Which is Right For Your Business?

  If you’re looking to improve your business’ online presence, chances are you have been grappling with the dilemma of choosing SEO or PPC or both. Ultimately, both strategies bring about their own strengths and weaknesses when constructing your digital marketing plan. It is important to note as well that there is no right answer to this question. In fact, the prospect of choosing SEO or PPC pertains to the industry you are in, your objectives, the nature of your offerings,

How to increase your online presence

Online presence is crucial for every business today, even for those who don’t conduct business online. Your online presence increases accessibility to your business and supports brand awareness, audience building, and other marketing efforts—all of which lead to more customers and business growth. Three areas that contribute to your online presence are your website, online directories, and social media. This post will go over how to increase your online presence in these three areas, no matter what stage of digital

Global Automative Market Grows to $600 billion

Today, most marketers understand that there is a difference between inbound and outbound marketing. Inbound focuses on engaging with an audience in a friendly, helpful way, while outbound deals in launching messages broadly outward and actively pursuing leads. But there wasn’t always a clear divide between these two marketing strategies. In fact, once upon a time, there was just marketing – no inbound and no outbound. Marketing consisted of cold calls, trade show tables and passed-around pamphlets. It was a one-way conversation:

Human Resources Tips for Multinational Companies

No person is an island, and no business exists in isolation. Even if your business is a purely virtual enterprise that operates solely on the Internet, it is still part of a community. You have an office or a storefront in a particular place, you buy your electricity and your water and your utilities from a particular company or government, you live and work in a particular town or city. We are all part of communities larger than ourselves, and

How to Run a Successful Business Meeting

Effective teamwork is the cornerstone of any successful organization, but working with others can often be overwhelming, even for the most patient employees. Being able to effectively manage conflicts that arise is necessary for producing a collaborative environment. Team building encourages a cooperative atmosphere that allows colleagues to connect organically. Research shows that happy employees are the most productive, so it is in your best interest to go the extra mile for your small business to make that statistic a