Daily Archives: November 7, 2018

SEO

SEO vs. PPC: Which is Right For Your Business?

  If you’re looking to improve your business’ online presence, chances are you have been grappling with the dilemma of choosing SEO or PPC or both. Ultimately, both strategies bring about their own strengths and weaknesses when constructing your digital marketing plan. It is important to note as well that there is no right answer to this question. In fact, the prospect of choosing SEO or PPC pertains to the industry you are in, your objectives, the nature of your offerings,